George Peck is an automotive filmmaker with over 10 years experience producing cinematic, story-led content for leading automotive brands and media outlets. A specialist in agile, end-to-end production, George is known for delivering high-quality films under tight timelines and budget constraints, without compromising creative ambition or technical execution.

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Across editorial and commercial work, George brings a versatile approach to automotive storytelling: from run-and-gun documentaries for media platforms to premium creative films for manufacturers. Working as a director, camera operator and editor, he combines a cinematic visual style with a sharp understanding of audience behaviour and the modern online media landscape, ensuring each film is not only beautifully shot, but built to perform.

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George played a key role in the growth of the Auto Trader UK YouTube channel, overseeing its rise from 200,000 to 1.3 million subscribers over five years, helping shape a content strategy that consistently delivered quality, engagement and brand value.

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His client work includes collaborations with Top Gear, Hagerty and Gordon Murray Automotive. Whether leading a shoot from concept through post, or integrating seamlessly into a wider crew, George is trusted for his creative instincts, calm execution, and ability to make every frame count.

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